You must first realize that thank-a-thons are not a job for one person. Even when there’s a change in your staff, this data will help the new member easily connect with existing donors.ħ Simple Steps to Running a Successful Thank-a-Thon This makes your donor management and communications more effective. It also allows you to add personal notes on each donor that comes from these one-on-one conversations.ĭonorbox Donor Management allows you to add communication notes, select the type of communication (inbound, outbound, or internal notes), and also select the channel (Facebook, SMS, meeting, etc.). A thank-a-thon allows you to correct any mistakes with your donor database, including names, phone numbers, emails, and the number of years they’ve donated or volunteered. A thank-a-thon is the ideal way to make this happen and show them that they’re on your mind at all times.Ī donor database is the most critical tool a nonprofit has. Keep them happy by thanking them from time to time. Just because they’ve given more than once or they give regularly or they’ve turned into members doesn’t mean you will never lose them.
Your existing donor relationships should not be ignored. Strengthening relationships with existing donors They’ve given in the past and why wouldn’t they donate again to an organization they feel a solid connection with?ģ. You should not expect donors to give after receiving a thank you call, but there are enough real-life examples to keep it in the back of your mind. It will let all donors know their gifts are appreciated and may even convince a few to return. The next step would be to include a thank-a-thon in your fundraising strategy. You can run LYBUNT and SYBUNT reports to find out donors whom you lost in the past couple of years. These are supporters who were interested once, but because of something you did or other unforeseen circumstances have stopped giving. Lost donors are one of the most significant problems in nonprofit fundraising. Why Should Nonprofits Host a Thank-a-Thon? Other than providing good feelings for both the individual performing the call and the one receiving it, there are several ways a thank-a-thon can help a nonprofit.Ī few of these benefits are mentioned below. Thank-a-thons are different from other phone campaigns because the nonprofit does not ask for anything, but that doesn’t mean organizations won’t benefit. Some may hold events, others send emails, but traditional thank-a-thons are phone campaigns. Nonprofits can thank donors any way they choose. Have you ever called donors just to say thank you? The concept is obvious.
Overwhelmed by the support of over 80 people, marveling at the dollar total, itching to call Kiley immediately: I found myself overflowing with pride, filled with gratitude. And then that morning, as I pulled the sales page down and sent my order to the printer, I found myself tearing up.